E-commerce Portal Development in Chitwan, Nepal.
E-commerce, also known as Electronic commerce, has developed rapidly in the last few years. People today are aware of the common phrase ‘e-commerce’, but there is a lot more to it then they are aware of. “Most people think e-commerce is just about buying and selling things over the Internet” (Wareham, 2000). E-commerce is a broad term describing the electronic exchange of business data between two or more organizations’ computers. E-commerce includes buying and selling any item over the Internet, electronic fund transfer, smart cards, and all other methods of conducting business over digital networks. “The primary technological goal of e-commerce is to integrate businesses, government agencies, and contractors into a single community with the ability to communicate with one another across any computer platform” (Edwards, 1998). Putting companies on the Internet to sell products or to organize any type of business has many advantages. With the quick growth of the Internet, many companies are finding new and exciting ways to expand their business opportunities. To emphasize the point that the effect of the Internet is so widely spread in today’s business communities, on one online research I found stated that more than 100,000 companies have Internet addresses, and 20,000 companies have home pages on the Internet in Nepal. These numbers have tripled since 2010, and this growth shows no signs of slowing down.
To the average web surfer, e-commerce means online shopping. Internet surfers go on the web purchasing anything from books to Bus tickets. E-commerce is the exchange of business information between two or more organizations. An example of this would be buying and selling products or services over the Internet. E-Commerce today is a shape-shifter whose mission is various and evolving, one moment as small and personal as finding a local restaurant, the next as big and corporate as locating a pasta wholesaler for your chain of noodle shops. Thanks to new technologies and rapidly increasing Web access, e-commerce is beginning to pick up speed. For instance, last decades, very few Nepalese retailers were taking orders on the Web, but this years has seen phenomenal growth. One reason is simply that more potential consumers are connected to the Web. On-line access almost doubled in Nepal this year. Within five years the Nepalese e-penetration rate will be more than 50 percent. Almost a fifth (18 percent) of companies have launched a product that is only available on the Internet. In addition, nearly three quarters of respondents have, in the last three years, launched a new product or an existing one, using e-commerce technologies.
E-commerce will change the face of business forever. Companies that are thousands of miles away can make business transactions in a matter of seconds, and also exchange information.
As one online article explained:
Dell Computers sells more than $14 million worth of computer equipment a day from its web site. By taking their customer service department to the web Federal Express began saving $10,000 a day. The Internet provides businesses with the opportunity to sell their products to millions of people, 24 hours a day (Baxton, 1999).
“Without a doubt, the Internet is ushering in an era of sweeping change that will leave no business or industry untouched. In just three years, the Net has gone from a playground for nerds into a vast communications and trading center where some 90 million people swap information or do deals around the world. Imagine: It took radio more than 30 years to reach 60 million people, and television 15 years. Never has a technology caught fire so fast.” (Edwards, 1998)
The number one advantage that e-commerce possesses is speed. The Internet and World Wide Web (WWW) give businesses a chance to exchange messages and reviews. And some of the lightning advantages are:
1. Overcome the geographical limitations
If you have a physical store, you are limited by the geographical area that you can service. With an ecommerce website, the whole world is your playground. Additionally, the advent of mcommerce, i.e., ecommerce on mobile devices, has dissolved every remaining limitation of geography.
2. Gain new customers with search engine visibility
Physical retail is driven by branding and relationships. In addition to these two drivers, online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results, and land up on an ecommerce website that they have never heard of. This additional source of traffic can be the tipping point for some ecommerce businesses.
3. Lower cost
One of the most tangible positives of ecommerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices. Here are some of the ways that costs can be reduced with ecommerce:
• Advertising and Marketing.
Organic search engine traffic, pay-per-click, and social media traffic are some of the advertising channels that can be cost-effective.
The automation of checkout, billing, payments, inventory management, and other operational processes, lowers the number of employees required to run an ecommerce setup.
• Real Estate.
This one is a no-brainer. An ecommerce merchant does not need a prominent physical location.
4. Locate product quicker
It is no longer about pushing a shopping cart to the correct aisle, or scouting for the desired product. On an ecommerce website, customers can click through intuitive navigation or use a search box to immediately narrow down their product search. Some websites remember customer preferences and shopping lists to facilitate repeat purchase.
5. Eliminate travel time and cost
It is not unusual for customers to travel long distances to reach their preferred physical store. Ecommerce allows them to visit the same store virtually, with a few mouse clicks.
6. Provide comparison shopping
Ecommerce facilitates comparison shopping. There are several online services that allow customers to browse multiple ecommerce merchants and find the best prices.
7. Enable deals, bargains, coupons, and group buying
Though there are physical equivalents to deals, bargains, coupons, and group buying, online shopping makes it much more convenient. For instance if a customer has a deep discount coupon for turkey at one physical store and toilet paper at another, she may find it infeasible to avail of both discounts. But the customer could do that online with a few mouse-clicks.
8. Provide abundant information
There are limitations to the amount of information that can be displayed in a physical store. It is difficult to equip employees to respond to customers who require information across product lines. Ecommerce websites can make additional information easily available to customers. Most of this information is provided by vendors, and does not cost anything to create or maintain.
9. Create targeted communication
Using the information that a customer provides in the registration form, and by placing cookies on the customer’s computer, an ecommerce merchant can access a lot of information about its customers. This, in turn, can be used to communicate relevant messages. An example: If you are searching for a certain product on Amazon.com, you will automatically be shown listings of other similar products. In addition, Amazon.com may also email you about related products.
10. Remain open 24 hour 7 days
Store timings are now 24/7/365. Ecommerce websites can run all the time. From the merchant’s point of view, this increases the number of orders they receive. From the customer’s point of view, an “always open” store is more convenient.
11. Create market for niche product
Buyers and sellers of niche products can find it difficult to locate each other in the physical world. Online, it is only a matter of the customer searching for the product in a search engine. One example could be purchase of obsolete parts. Instead of trashing older equipment for lack of spares, today we can locate parts online with great ease.
Some of the popular eCommerce sites in Nepal are merochino.com & merokinmel.com and they are totally satisfied with work of Websoft Nepal.
“At the end of the day we have to jump into the conclusion, WebSoft Nepal is serving here in Nepal,for every type of e-Commerce web design, standing firmly behind its satisfied client for 24/7 support in Chitwan since 2010.”